You want to know how to set yourself up for success as you enter the slipstream of content marketing with video. Yes, you need video. But do you know why? The same reason Frito-Lay Inc. started using “betcha can’t eat just one” as their slogan in 1961. They kept...
My team of content creators often faces the frustration of having others come along and rewrite their storytelling. Sometimes, a subject matter expert insists that critical technical aspects are missing. A field marketing or campaign manager sometimes feels the value...
I got an email today with a subject line that said, How To Create Awesome Content In Boring Niches. “Ever doubted that you could create interesting content for your niche?” it asked. The message offered to show me a number of easy ways to make content work for me. I...
Color. Fonts. Copywriting. Social media. You will pour your heart and soul into creating your brand. You’ll meet with users who love it, with others who hate it, and even with people who don’t care one way or the other. You’ll do all of this to reach a point of...
Honesty does something interesting to people. It shows you care more about what’s important. Them. Here’s the thing about how some organizations go about marketing. They’re embarrassed by negative features. So, they either hide these features outright or they...
The thing about most content is that it’s uninspiring. It’s noise. It’s said that the sum of all human knowledge is available on the Internet. That’s really cool, but most of us don’t know what we don’t know. The information might be there, but what we really need is...
