Color. Fonts. Copywriting. Social media. You will pour your heart and soul into creating your brand. You’ll meet with users who love it, with others who hate it, and even with people who don’t care one way or the other. You’ll do all of this to reach a point of...
There are two kinds of companies in our world today. We are mostly made aware of storyteller companies. They push out the concept of what they would like their brand to be with paid advertising or public relations placement. Then, there are the rare storydoer...
The word “listen” contains the same letters as the word “silent.” Surely, it’s just one of those cosmic coincidences, but I’m impressed by their interdependence. Especially when it comes to marketing – which is really just passionate storytelling. And,...
