The Not-So-Secret Ingredient Missing from Most Content The thing about most content is that it’s uninspiring. It’s noise. It’s said that the sum of all human knowledge is available on the Internet. That’s really cool, but most of us don’t know what we don’t know. The...
Ask someone to talk about why they do something they love. Notice how their vocabulary changes? They use less adjectives. They use more verbs. They become direct. Their words are fueled by passion. They’re telling you a story. Successful marketing is nothing more than...
There are two kinds of companies in our world today. We are mostly made aware of storyteller companies. They push out the concept of what they would like their brand to be with paid advertising or public relations placement. Then, there are the rare storydoer...
The word “listen” contains the same letters as the word “silent.” Surely, it’s just one of those cosmic coincidences, but I’m impressed by their interdependence. Especially when it comes to marketing – which is really just passionate storytelling. And,...
