What’s your story?
Words are powerful. Choose them wisely.
What’s your story?
Words are powerful.
Choose them wisely.
I am a storyteller
I am a storyteller
The brain detects patterns.
We crave stories.
Storytelling
Speak in such a way that others love to listen to you. Listen in such a way that others love to speak to you. What kind of story do you need? I’ll share some specific examples with you.
The Power of WHY
Do you know your WHY? This digital advertising agency asked me to help them explain the importance of differentiation. I wrote and created this Explainer video.
Transformations
“How do we generate excitement about a newly reiterated technology that’s already been tried but failed to make a splash?” That was my client’s objective for this general press release announcing their successful venture capital funding round.
You've got an idea!
How do you tell your story when your product is intangible? That’s the challenge this client presented to me. I wrote the script, which the whiteboard video artists used to create the animation.
Everyday Heroes
Did you know that by 2030, your plumber, electrician and HVAC tech will likely be retired…and there might be no one to replace them? This group of trades-related companies retained me to tell the story of why today’s students should become tomorrow’s everyday heroes.
Reclaiming Time
Ever wonder why you have to drive some place to get an oil change? This startup company engaged me to write and direct a video – not to demonstrate the product, but to tell the story of why they decided to reinvent a broken industry.
Technology for Mortals
How do you tell the story of a franchised cell phone repair company? You ask the gods for help. This client was looking for a way to be remembered – above and beyond the the national franchise branding.
Read and Get Rich
I was hired to edit and prepare this manuscript for publication. It remains one of Amazon’s top 100 best selling business books on web marketing and e-commerce.
The Four Stages
There’s nothing funny about spinal degeneration, but it doesn’t mean you can’t use humor to tell the story of how chiropractic therapy can treat the disease. A leading digital advertising agency retained me to create this Explainer video.
Accidental Discovery
How do you make a name for yourself as a purveyor of premium green tea? Tell your story! This company hired me to introduce the world to their new but ancient product with blog posts.
It's got your name on it.
No voiceover, please! This vinyl products manufacturing company asked me to help them tell their story…but without audio narration. Their goal was to help prospects understand not what they made…but why they made it.
Eat This
A good story invites you to share its worldview, even if it’s a new view for you. My client’s goal was to help people find ways to adapt to a Paleo Diet lifestyle. We tackled the challenge with their blog.
Stories from my clients
“He belongs to that rare breed of people who are not only good at what they say but are equally good at how they say it.” Ashish Kumar, AVP – Online Channel Manager, Zions Bancorp
Stories from my clients
“He belongs to that rare breed of people who are not only good at what they say but are equally good at how they say it.” Ashish Kumar, AVP – Online Channel Manager, Zions Bancorp
“Alright, it’s obvious, Kawika is a gifted storyteller. He knows how to strike the right chords with his audiences. As copywriting goes, I wouldn’t want anyone else editing my work…wish he could have edited this. Take these talents away and you still have someone who gets ‘it’. Adaptation, change, evolution, delivering profound experiences one interaction at a time. This is Kawika. I highly recommend his talents and character.”
“Kawika is an extremely high performing individual. He brings an element of pure creative brilliance as well as effective, strategic management and execution to every task. Kawika misses nothing – an extremely detail oriented and analytical mind, who yet somehow still manages to still infuse creativity. A true pleasure to work with, and especially to know.”
“I would highly recommend Kawika whether you’re trying to make sense of chaos or are trying to figure out how to take your product, service or business to the next level. He has a proven ability to organize, re-focus and put new energy into every project gets his hands on.”
“When I began a marketing initiative for my business, I turned to the one person I believed would offer valuable advice, and I was right! Kawika took the time to help me understand the various aspects of marketing, composition, and creative ideas to me stand out among the plethora of articles/commercials we’re exposed to each day. I would have never been so successful without his contribution.”
“Kawika’s creative talent really came through in a DRTV copy test. He redesigned the fulfillment package and it increased our response rate by 15%. His ability to understand and foresee the customers’ interests directly affects the outcome in a positive manner. It’s a pleasure working with such talent!”
“Working with Kawika was seriously one of the best work experiences I’ve had in my career. I’ve even mentioned him on more than one occasion as the example I aspire to when discussing leadership styles. I would jump at the chance to work with him again, and if you have the opportunity so should you.”