713.417.5189 kawika@helpmesayit.com

Why It’s Perfectly Fine to Be Boring

I got an email today with a subject line that said, How To Create Awesome Content In Boring Niches. “Ever doubted that you could create interesting content for your niche?” it asked. The message offered to show me a number of easy ways to make content work for me. I...

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The Not-So-Secret Ingredient Missing from Most Content

My clients call it content. I like storytelling much better. But, I likely won’t grow a client base if I call it something they don't recognize. So, I’m stuck with calling it that C-word. Content. The thing about most content is that it’s uninspiring. It’s noise. It’s...

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Let’s Be Honest, Really…

Honesty does something interesting to people. It shows you care more for what’s important – them. Here’s the thing about how some organizations go about marketing. They’re embarrassed by negative features. So, they either hide these features outright or they...

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Stop Marketing. Tell Stories!

Are you getting beat up by your clients because they’re not seeing results from your marketing? Maybe it’s not your keyword selections. Possibly it has nothing to do with focusing on Instagram instead of Pinterest. And, likely it has little to do with the subject...

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Why isn’t your marketing working?

Ask someone to talk about why they do something they love. Notice how their vocabulary changes? They use less adjectives. They use more verbs. They become direct. Their words are fueled by passion. They’re telling you a story. Successful marketing is nothing more than...

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Are you busy?

In his book Essentialism: The Disciplined Pursuit of Less, author Greg McKeown asks a question: What if we stopped celebrating being busy as a measurement of importance? What if instead we celebrated how much time we had spent listening, pondering, meditating, and...

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Priorities That Are More Unique

What do the words “unique” and “priority” have in common? Both are meant to be a singular occurrence. When you describe something as “unique,” you are saying that nothing else like it exists. It is singular. The word “priority” was introduced to the English language...

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