Decide As You Please with Your Brand, the True Owner Has Other Ideas
Color. Fonts. Copywriting. Social media. You will pour your heart and soul into creating your brand. You’ll meet with users who love it, with others who hate it, and even with people who don’t care one way or the other. You’ll do all of this to reach a point of...
Let’s Be Honest, Really…
Honesty does something interesting to people. It shows you care more about what’s important. Them. Here’s the thing about how some organizations go about marketing. They’re embarrassed by negative features. So, they either hide these features outright or they...
Why It’s Perfectly Fine to Be Boring
I got an email today with a subject line that said, How To Create Awesome Content In Boring Niches. “Ever doubted that you could create interesting content for your niche?” it asked. The message offered to show me a number of easy ways to make content work for me. I...
The Not-So-Secret Ingredient Missing from Most Content
The thing about most content is that it’s uninspiring. It’s noise. It’s said that the sum of all human knowledge is available on the Internet. That’s really cool, but most of us don’t know what we don’t know. The information might be there, but what we really need is...
Stop Marketing. Tell Stories!
Are you getting beat up by your clients because they’re not seeing results from your marketing? Maybe it’s not your keyword selections. Possibly it has nothing to do with focusing on Instagram instead of Pinterest. And, likely it has little to do with the subject...
How to Target Your Ideal Customers on Facebook Using Lookalike Audiences
Struggling with Facebook advertising? Welcome to the club. There's a lot to know, and it's like striking gold when you come across help written for mere mortals that takes you step by step through the process. Lead Guru Founder and CEO Ben Heath has done this for...
Why isn’t your marketing working?
Ask someone to talk about why they do something they love. Notice how their vocabulary changes? They use less adjectives. They use more verbs. They become direct. Their words are fueled by passion. They’re telling you a story. Successful marketing is nothing more than...
All Talk and No Action: Why You Must Go Beyond Storytelling and Become a Storydoer
There are two kinds of companies in our world today. We are mostly made aware of storyteller companies. They push out the concept of what they would like their brand to be with paid advertising or public relations placement. Then, there are the rare storydoer...
Are you busy?
In his book Essentialism: The Disciplined Pursuit of Less, author Greg McKeown asks a question: What if we stopped celebrating being busy as a measurement of importance? What if instead we celebrated how much time we had spent listening, pondering, meditating, and...
Priorities That Are More Unique
What do the words “unique” and “priority” have in common? Both are meant to be a singular occurrence. When you describe something as “unique,” you are saying that nothing else like it exists. It is singular. The word “priority” was introduced to the English language...