Betcha Can’t Make Just One: Why You Need a Video Production Strategy
You want to know how to set yourself up for success as you enter the slipstream of content marketing with video. Yes, you need video. But do you know why? The same reason Frito-Lay Inc. started using “betcha can’t eat just one” as their slogan in 1961. They kept...
What Tina Turner Taught Me About Storytelling
My team of content creators often faces the frustration of having others come along and rewrite their storytelling. Sometimes, a subject matter expert insists that critical technical aspects are missing. A field marketing or campaign manager sometimes feels the value...
Why It’s Perfectly Fine to Be Boring
I got an email today with a subject line that said, How To Create Awesome Content In Boring Niches. “Ever doubted that you could create interesting content for your niche?” it asked. The message offered to show me a number of easy ways to make content work for me. I...
Decide As You Please with Your Brand, the True Owner Has Other Ideas
Color. Fonts. Copywriting. Social media. You will pour your heart and soul into creating your brand. You’ll meet with users who love it, with others who hate it, and even with people who don’t care one way or the other. You’ll do all of this to reach a point of...
Let’s Be Honest, Really…
Honesty does something interesting to people. It shows you care more about what’s important. Them. Here’s the thing about how some organizations go about marketing. They’re embarrassed by negative features. So, they either hide these features outright or they...
The Not-So-Secret Ingredient Missing from Most Content
The thing about most content is that it’s uninspiring. It’s noise. It’s said that the sum of all human knowledge is available on the Internet. That’s really cool, but most of us don’t know what we don’t know. The information might be there, but what we really need is...
Stop Marketing. Tell Stories!
Are you getting beat up by your clients because they’re not seeing results from your marketing? Maybe it’s not your keyword selections. Possibly it has nothing to do with focusing on Instagram instead of Pinterest. And, likely it has little to do with the subject...
Why isn’t your marketing working?
Ask someone to talk about why they do something they love. Notice how their vocabulary changes? They use less adjectives. They use more verbs. They become direct. Their words are fueled by passion. They’re telling you a story....
Are you busy?
In his book Essentialism: The Disciplined Pursuit of Less, author Greg McKeown asks a question: What if we stopped celebrating being busy as a measurement of importance? What if instead we celebrated how much time we had spent listening, pondering, meditating, and...
How to Target Your Ideal Customers on Facebook Using Lookalike Audiences
Struggling with Facebook advertising? Welcome to the club. There's a lot to know, and it's like striking gold when you come across help written for mere mortals that takes you step by step through the process. Lead Guru Founder and CEO Ben Heath has done this for...