PORTFOLIO
Speak in such a way that others love to listen to you. Listen in such a way that others love to speak to you. What kind of story do you need? I’ll share some specific examples with you.
The Metaverse Awaits
Campaign Promotion
A SoftServe R&D team combined haptics, holography, and the metaverse for an immersive demonstration of the company’s capabilities in this field. What better way to generate attention than with a teaser video?
The AI Conundrum
Campaign Promotion
A SoftServe global study validated what they already knew. Artificial Intelligence is not driving business outcomes. Why? The answer might surprise you. I wrote this teaser video to generate downloads of a 19-page ebook outlining the survey findings and actionable steps to get an ROI out of AI.
Reclaiming the “O-Word”
Article Writing
Writing about marketing is near and dear to my heart. This Florida-based digital agency not only hires me to create content for their clients, they also trust me to be the voice of their own blog.
The Measure of Performance
Speech Writing
How do we find ways to put complexity into perspective? That was my goal for these introductory remarks by an energy company’s CEO about quarterly financial performance.
Transformations
Press Releases
“How do we generate excitement about a newly reiterated technology that’s already been tried but failed to make a splash?” That was my client’s objective for this general press release announcing their successful venture capital funding round.
Getting It to Work
Article Writing
My clients look to me to help them find the “WHY” behind the content created for inbound marketing. This global recruitment agency hires me regularly to insert their value proposition into the worldview of their prospects.
Finding Your Balance
Video Scriptwriting/Live Action
How do you encourage high schoolers to explore a career in the trades? A leading digital advertising agency retained me to create this Explainer video. It became so popular that I was asked to update the statistics used for continued promotional use.
Pitching a Revolution
Presentations
PowerPoint presentations are complements to the story, a visual aid for the speaker. This pitch deck was instrumental in landing $1.1 million in venture capital funding for its startup founders.
Read and Get Rich
I was hired to edit and prepare this manuscript for publication. It remains one of Amazon’s top 100 best selling business books on web marketing and e-commerce.
Food for Thought
Writing about food is like cooking food. Careful with the ingredients and seasonings. Too little or too much of one can ruin the flavor. Hotels.com asked me to create this overview of Thai dishes to explore when visiting exotic Phi Phi Island.
Reclaiming Time
Ever wonder why you have to drive some place to get an oil change? This startup company engaged me to write and direct a video – not to demonstrate the product, but to tell the story of why they decided to reinvent a broken industry.
Present in the Moment
I contribute articles about productivity to a wide range of sources. Here’s a sample from my own blog.
The Right Thing to Do
Video Scriptwriting/Direction
Shot on location in Atlanta, I facilitated storytelling-style answers from the CEO about his experience with SoftServe for this client testimonial video.
Global and Growing
Video Scriptwriting/Animation
Consulting on a global scale calls for understanding the influence of local culture. This live-action/animated hybrid video captures SoftServe’s capabilities and how it fosters the alignment of culture and technology.
The Four Stages
There’s nothing funny about spinal degeneration, but it doesn’t mean you can’t use humor to tell the story of how chiropractic therapy can treat the disease. A leading digital advertising agency retained me to create this Explainer video.
Human User's Guide
Internal Communications
How do you turn an employee manual into something people will actually read and believe? This company asked me to humanize their HR.
You've Got an Idea!
Copywriting
How do you tell your story when your product is intangible? That’s the challenge this client presented to me. I wrote the script, which the whiteboard video artists used to create the animation.
Accidental Discovery
Blog Writing
How do you make a name for yourself as a purveyor of premium green tea? Tell your story! This company hired me to introduce the world to their new but ancient product with blog posts.
Getting it Right
Web Content
This organization asked me to help them connect with young viewers who are about to make career path decisions. I wrote all the web content, and I produced the animated video on the index page. The interactive quiz I created for them generates 800+ conversions weekly.
PORTFOLIO
Speak in such a way that others love to listen to you. Listen in such a way that others love to speak to you. What kind of story do you need? I’ll share some specific examples with you.
The Metaverse Awaits
Campaign Promotion
A SoftServe R&D team combined haptics, holography, and the metaverse for an immersive demonstration of the company’s capabilities in this field. What better way to generate attention than with a teaser video?
The AI Conundrum
Campaign Promotion
A SoftServe global study validated what they already knew. Artificial Intelligence is not driving business outcomes. Why? The answer might surprise you. I wrote this teaser video to generate downloads of a 19-page ebook outlining the survey findings and actionable steps to get an ROI out of AI.
Finding Your Balance
Video Scriptwriting/Live Action
How do you encourage high schoolers to explore a career in the trades? A leading digital advertising agency retained me to create this Explainer video. It became so popular that I was asked to update the statistics used for continued promotional use.
The Right Thing to Do
Video Scriptwriting/Direction
Shot on location in Atlanta, I facilitated storytelling-style answers from the CEO about his experience with SoftServe for this client testimonial video.
Global and Growing
Video Scriptwriting/Animation
Consulting on a global scale calls for understanding the influence of local culture. This live-action/animated hybrid video captures SoftServe’s capabilities and how it fosters the alignment of culture and technology.
Pitching a Revolution
Presentations
PowerPoint presentations are complements to the story, a visual aid for the speaker. This pitch deck was instrumental in landing $1.1 million in venture capital funding for its startup founders.
Read and Get Rich
I was hired to edit and prepare this manuscript for publication. It remains one of Amazon’s top 100 best selling business books on web marketing and e-commerce.
Reclaiming Time
Ever wonder why you have to drive some place to get an oil change? This startup company engaged me to write and direct a video – not to demonstrate the product, but to tell the story of why they decided to reinvent a broken industry.
The Four Stages
There’s nothing funny about spinal degeneration, but it doesn’t mean you can’t use humor to tell the story of how chiropractic therapy can treat the disease. A leading digital advertising agency retained me to create this Explainer video.
Human User's Guide
Internal Communications
How do you turn an employee manual into something people will actually read and believe? This company asked me to humanize their HR.
Present in the Moment
I contribute articles about productivity to a wide range of sources. Here’s a sample from my own blog.
You've Got an Idea!
Copywriting
How do you tell your story when your product is intangible? That’s the challenge this client presented to me. I wrote the script, which the whiteboard video artists used to create the animation.
Accidental Discovery
Blog Writing
How do you make a name for yourself as a purveyor of premium green tea? Tell your story! This company hired me to introduce the world to their new but ancient product with blog posts.
Getting it Right
Web Content
This organization asked me to help them connect with young viewers who are about to make career path decisions. I wrote all the web content, and I produced the animated video on the index page. The interactive quiz I created for them generates 800+ conversions weekly.
Reclaiming the “O-Word”
Article Writing
Writing about marketing is near and dear to my heart. This Florida-based digital agency not only hires me to create content for their clients, they also trust me to be the voice of their own blog.
The Measure of Performance
Speech Writing
How do we find ways to put complexity into perspective? That was my goal for these introductory remarks by an energy company’s CEO about quarterly financial performance.
Transformations
Press Releases
“How do we generate excitement about a newly reiterated technology that’s already been tried but failed to make a splash?” That was my client’s objective for this general press release announcing their successful venture capital funding round.
Getting It to Work
Article Writing
My clients look to me to help them find the “WHY” behind the content created for inbound marketing. This global recruitment agency hires me regularly to insert their value proposition into the worldview of their prospects.