Why isn’t your marketing working?

Ask someone to talk about why they do something they love.

Notice how their vocabulary changes? They use less adjectives. They use more verbs. They become direct.

Their words are fueled by passion. They’re telling you a story. Successful marketing is nothing more than passion-fueled storytelling. If your marketing isn’t working, you either haven’t found the story, or it’s not being told by someone who loves it.