Ask someone to talk about why they do something they love. Notice how their vocabulary changes? They use less adjectives. They use more verbs. They become direct. Their words are fueled by passion. They’re telling you a story. Successful marketing is nothing more than...
In his book Essentialism: The Disciplined Pursuit of Less, author Greg McKeown asks a question: What if we stopped celebrating being busy as a measurement of importance? What if instead we celebrated how much time we had spent listening, pondering, meditating, and...
There are two kinds of companies in our world today. We are mostly made aware of storyteller companies. They push out the concept of what they would like their brand to be with paid advertising or public relations placement. Then, there are the rare storydoer...
What do the words “unique” and “priority” have in common? Both are meant to be a singular occurrence. When you describe something as “unique,” you are saying that nothing else like it exists. It is singular. The word “priority” was introduced to the English language...
I read an article today about a new Harvard study which argues that the creative brain is wired differently. The researchers concluded that the left-brain/right-brain concept doesn’t really explain what goes on with creative thinking. It has more to do,...
The word “listen” contains the same letters as the word “silent.” Surely, it’s just one of those cosmic coincidences, but I’m impressed by their interdependence. Especially when it comes to marketing – which is really just passionate storytelling. And,...
